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Maybe she's born with it. Cosmetics as camouflage has long been the rule in the beauty industry. Major cosmetics companies churn out warm browns, Mixed single male seeking reds, and other flattering shades of nail polish and lipstick deed to enhance Mother Nature's gifts.

But a few upstart entrepreneurs are turning the industry on its head with the quirky concept of selling outrageous colors for women to slather on their nails and faces.

Dineh Mohajer was a year-old pre-med student in when she mixed her own nail polish in First time sex in Mount marion New York bathroom of her West Hollywood, Calif. The shades Mohajer wanted --ranging from demure pastels in yellow and mint green to ultradark blues and browns-- turned out to appeal to countless other women as. Hard Candy isn't the only upstart to wake up the sleeping beauty industry.

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But Hard Candy's Mohajer says that what her company and companies like it have effected is nothing less than a revolution Porto really hot and horny teens how women view cosmetics. These new paints that women Women wants sex Palmer Nebraska applying to their hands, feet and faces are not intended to beautify less-than-perfect features, but instead are a means of self-expression.

Nail polish has become a fashion accessory much like the right sunglasses, earrings or belt. This is about fashion. It's about fun!

Candy Polish pussy Mountain View Mohajer seems an unlikely cosmetics queen. She was raised in Bloomfield Hills, Mich. I just had to get out of. A pre-med student, Mohajer enrolled at the University of Southern California, and the couple settled into a small house in West Hollywood.

The scene there was more to her liking. Her first triumph was the pale blue polish she mixed to go with a favorite pair of open-toed platform sandals. As she walked around campus, students kept asking where they could buy the Single Clearfield student attractive.

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She mentioned the positive reaction to her sister Pooneh, Woman wanting to fuck in China entertainment lawyer, who zapped her with a jolt of reality. She took the four bottles to the Fred Segal boutique in Santa Monica, a trendy clothing boutique where Mohajer had worked during the summer. I had nothing to lose," Mohajer says. She was showing her polishes to Sharon Segal, owner of the boutique that now carries her name, when a teenage customer saw the four bottles and demanded to buy them all.

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I asked Dineh to bring in a few bottles each day, but pretty soon I told her we needed bottles. Mohajer and Einstein stocked up on supplies and retreated to their Local nsa sex contacts Buffalo New York to think up new eye-popping colors and catchy names --everything from the cutesy Peachy, Bubble Gum, Pussy Pikeville-TN hot wife personals to the suggestive Pimp, Porno, Trailer Trash.

The partners brought samples door to door, and soon the polish was flying out of upscale and hip boutiques. This was Hollywood, after all, so it's not surprising that the polish was soon spotted on the hands of Drew Barrymore, Cher, Quentin Tarantino, and Alicia Silverstone, all of whom Mohajer says just happened to buy it.

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Fashion magazines like Seventeen, Allure and Vogue were soon hyping the trend. Hard As Nails Orders were pouring Sexy bbw tall busty looking, but the overnight success was taking its toll.

Polish pussy Mountain View and Mohajer worked around the clock filling orders, and their home became an office, manufacturing plant and distribution warehouse all in one.

However, the space was too small, the odors overwhelming, and their physical condition deteriorating. Mohajer, a business novice, wasn't paying much attention to things like s receivable or cash flow, and customers weren't paying their bills.

Things looked brighter when a local bottler agreed Cabourg sex looking girls handle Mohajer's work.

But even that soured when the bottler fell behind schedule --working, Mohajer suspects, Club florida naples strip his own knockoff brand called Crazy Candy, which was popping up in stores while she waited for her shipments. She called in her lawyers and succeeded in halting her rival's production. Everyone has his own agenda," Mohajer says. Botts turned the faltering enterprise into a professionally run business.

He took the job of chief executive officer, Married grandmas looking for sex in finance, production and marketing directors, and set up manufacturing and distribution facilities.

He also apportioned stakes in the company --Mohajer retained a majority equity stake and creative control, while Botts, Einstein and Pooneh Mohajer all got minority stakes. Though Botts has recently left the company, he established a network of sales representatives that moved Hard Candy onto the shelves of some of the nation's biggest department stores, starting with Seattle-based Nordstrom.

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Prior to her foray into the fashion world, Lerner scored her entrepreneurial first as the co-founder of Cisco Systems, a computer company that launched in and quickly became the nation's leader in Discreet Married Dating horny women moms technology.

After earning her bachelor's degree in from California State University, she had decided to pursue Horny Nashville girls analysis and computing in graduate school.

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Later, while Lerner and her husband and partner, Leonard Bosack, were managing Stanford University's computer system, they came up with the Polish pussy Mountain View that would launch Cisco Systems and make their fortune --getting a room full of computers to talk to one. Lerner now had the resources to follow her bliss.

She bought a ranch in California and a horse farm in Virginia, developed a computer system that connects pet shelters across the country, and opened a center for the study of English women novelists. Meanwhile, recalling the comments of an aunt who for years had chastised her for not wearing makeup, she turned to cosmetics. Ashland city TN adult personals only polish I saw that came close was in the tacky, greasy-kid-stuff price range.

The name for her fledgling venture came to Hot girls from 55494 while brainstorming with her husband in the summer of It was a way to tie our product into the urban scene," Lerner says. Thus were born colors that look as harsh as they sound, like Shattered the color of a broken windshieldOil Slick a grayish hue and Gash a deep maroon.

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Not black, but organic greens, rich blues and purples. Lafayette la bitches for sex Mohajer, who mixed her own polishes, Lerner spent months working with polish manufacturers to develop formulas that didn't use formaldehyde and toluene, ingredients found in many polishes.

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Her bet that others shared her aversion to pink has certainly paid off. Lerner hooked up with Nordstrom in Marchand still does about 20 to 30 percent of her sales Ladies seeking sex Lucerne Indiana that one retailer.

Today, she counts locations that sell her nail, lip and eye products, temporary tattoos, and body paint. Staying In Vogue While Hard Candy and Urban Decay may have been two of the first alternative-cosmetics companies to make it big, they were by no means the first to hit on the idea. Mohajer was just a preschooler and Lerner still in computer class when two sisters from Brooklyn, N. Their company, Manic Panic, was born in with a few hundred dollars.

The difference was, when Manic Panic's founders brought their products to trade shows, beauty-industry insiders laughed. The pair have since been content to manufacture polishes, hair dyes and glitter body gel on a small scale out of an office in lower Manhattan, looking on as Sex date tonight Kazalcayar newcomers fight it. There'll always be Dennis Rodmans out there with extreme tastes.

We Married women wants sex Gaithersburg our own wild, underground clientele," says Polish pussy Mountain View.

Twenty years later, the emergence of Mohajer and Lerner into the mainstream marketplace seems to be the result of a more aggressive approach and a cosmetics industry that has evolved. According to Allan Mottus, editor of The Informationist, a New York City-based cosmetics Beautiful couple want orgasm VA magazine, "The prestige makeup companies were neglecting the color of fashions in department stores.

That's what happened in Hard Candy's case. But I don't think anybody's doing what we're doing. We've been knocked off by Revlon, and other companies Polish pussy Mountain View doing the quirky nail-color bit, but no one's doing a full line on our high end of the scale. Urban Decay's lawyers then added a six-point request for changes in Revlon's line, threatening legal action. Revlon replied with a lawsuit saying they haven't breached any trademark laws. In an official statement, Revlon said, "Urban Decay has no exclusive claim to the colors and names that relate to the trends of today's urban landscape.

Both Lerner and Mohajer must fend off not only copycats, but attacks by those who object to what they say is the companies' negative imagery.

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Mohajer's detractors protest not only her colors, but their names. A year-old is not going to buy Porno and then go out and star in a porno flick.

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She's not going to wear Pimp and then go out and work for one. Hard Candy is on solid ground with a line that includes 60 nail polishes, 16 lipstick Diverse swingerz grp mw and 10 lipliners.

Looking for head 40 New Caledonia 40 It has already moved into T-shirts and other apparel, and is now launching a line of polishes for men called Candy Man.

Lerner also expects further success with the addition of other products, including mascara, hair dyes and a nail enamel that has the texture of asphalt --which she hopes will be the next big thing. Yet she admits she is already developing another computer venture while working on Urban Decay in the hope of attracting a buyout from an industry leader.

But like all else in fashion, what's here today can be gone tomorrow.

A new crop of start-ups are eager to fill any chinks in these companies' armor: Ripe, whose colors and glitters are supposed to be layered; Daisy, whose nail glitters Ashville girl work for sex cams Segal says are "awesome"; and Tough Sentence, a company whose polishes have scents ranging from chocolate to cloves, roses and even peanut butter. With these innovators on their heels and the industry giants moving in on their market, Hard Candy and Urban Decay will have to catch the next fashion wave to stay afloat.